Player Types and What They’re After
It would be redundant at this point to talk about the value of a good welcome bonus for your conversions. They are both great for keen real gamblers and risky because of how attractive they are to bonus hunters. However, welcome bonuses and other rewards are not the end-all-be-all of an attractive casino image.
In order to keep your conversion flow steady and rates high, you’ve got to know who you’re selling to. Tailoring your offering to your target audience is all about authenticity and precision. Good research on the matter can help you turn a random visitor into a loyal customer in no time. In this article, we will take a look at a few general casino player types. Read up and see if your marketing and offers are compatible with any of them.
The Strategist
These gamblers are all about analytical, logical approaches. They usually go for skill-demanding games like Poker or Blackjack. Colorful promos do not do it for this type — they need practicality. Tell them about the specific rules for every variation of a table game you offer, and they might just stick around.
The Wagerer
People with a different kind of money, wagerers are not drawn in by freebies. If you’re looking to attract this type, take a look at your offering in regard to exclusivity. How VIP can you get the high roller? How prestigious can you make them feel? Try introducing special features for such high-rollers, and see them coming back time after time.
The Casual One
Interestingly, this segment of players is the largest one and the hardest to keep engaged. However, this can be done through the high entertainment value of your offering, and the variety in everything you do. Casual players love a huge library of titles to choose from, for example. Make sure you add new releases regularly, too. And, of course, don’t hesitate to throw little fights like free spins here and there.
And there you go! Now go take a look at your website and adjust it to the type of player you’d like to see more. Having trouble? Let us help!