Law and Order of Marketing your Casino

Gambling is one of those businesses where growth walks hand in hand with risks — which applies to players and operators alike. While any businessman’s ultimate goal is attracting customers, it might get tricky with casinos. In this field, marketing should not only be effective — compliance is a big one as well. Wrong decisions may lead to any sort of trouble — from minor stuff like cancelled ads to a compromised license. Read on to find out how to avoid the whole danger range while remaining at the top.

 Your first concern must be the way you target your ads. Remember that you are only allowed to sell your services where (and to whom!) it’s legal. By that logic, the locations where your license does not hold legal weight, should be out of sight, out of mind for your marketing team. To get as precise as possible, use the targeting tools available at your ad platform of choice (Facebook has that exact thing, for example). Driving organic traffic from all the lawful places is not really a hard thing as well. Just use hreflang tags to let search engines know which version of your website they should display.

Though the right locale is important, it’s the content of your advertisement and services that matter most. Some ad -serving platforms are vigilant about creative expression, others —not so much, but that does not warrant abuse. What you want to do is study your marketing materials independently and within the context of your ad’s placement. Axionus team spends a good chunk of money researching compliance and quality of ads before building strategy — do yourself a favor and try the same approach.

Long-term growth is built on a thin balance of creativity and compliance. Clean, legal SEO practices, law-abiding ads and real value will never let you down. Invest your time and effort today to reap the benefits further down the road and contact us if you landed in trouble!