Journey of a Gambler from Searching to Playing

Like any other product or service out there, any title in an online casino has a whole path (or  several) that a player must follow to get to it. Keeping that in mind helps great casinos stay on top by diversifying said paths and making them simple, comfortable and less costly. Let’s take a look at the way customer journey generally pans out within the online gambling world and see if any of this information can help your casino become the next big thing.

Step 1. Becoming Aware

Any journey, including ours, starts with an idea, a question, a pull. Each purchase is dictated by a need (or a want). Your client typically enters their request into a search engine — and that’s where you first come into play. This is your chance to impress a potential customer and, before all else, help them find you — that’s what search engine optimization is for. At Axionus, we use it to make sure it’s your casino that becomes the answer to the request made.

Stage 2. Considering the Path

Say SEO does its job and the potential visitor now knows your brand. However, for now it’s just surface-level familiarity, the best they did is just clicked on the link. No signup and, hence, no conversion in sight. Now, you need to remind your potential player that they, in fact, are interested in you. Target your ads to those who already visited your platform or a similar one and watch them come back. Additionally, you’ll want to use App Store Optimization — if your casino has an application, you have to make sure it’s easy to find and download.

Stage 3. Pressing Play

Finally, there comes the time a visitor becomes a player. This stage does not happen on its own either — it’s supported by previous steps and encouraged by the comfort of the platform in the present moment. The best conversions happen when people are guided properly through this journey and remain loyal to your brand for all the right reasons.

Remember that before the first deposit, there is a whole journey. And before loyalty, there should be continuous investment on your end. There is a path behind every choice your customer makes. Make it a good one.